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Ref No: 19/2006
DBS announces the winner of its Black Card Draw
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Qualifying chances awarded double that of previous years
SINGAPORE, 14 August 2006 DBS Bank announced today the winner of
its DBS American Express Black Card lucky draw at the New Majestic
Hotel. The winner, Mr Kelvin Ng Kong Teng, will drive away the coveted
Lamborghini Gallardo after beating more than 130,000 DBS Black Cardholders
in Singapore, making him the 67th owner of a Lamborghini in Singapore.
"The DBS American Express Black Card opens the door to a world of
exclusive privileges for the high-flyer accustomed to the finer things
in life. For a card that denotes strength, confidence and an immaculate
sense of style, Lamborghini is the perfect partner for DBS American
Express Black Card to be associated with," says Mr Raymond Ang, Managing
Director & Regional Head of Cards and Unsecured Loans, DBS Bank.
"We are very heartened that the DBS American Express Black Card
is such a popularly used credit card that it has resulted in a two-fold
increase in qualifying chances awarded from the previous years draw
when a Ferrari Modena was given away," continued Mr Ang. "The success
of the card shows that cardmembers are enjoying the exclusive offers
and discounts with the merchants we bring on board."
"The success is a testimonial of our understanding and appreciation
of our Asian consumers' growing sophistication in their lifestyle
choices. Our DBS American Express Black Card simply epitomises the
New Asian attitudes that of being bold, dynamic and dare-to-be-different."
Mr Kula Kulendran, Senior Vice President, Head of Global Network
Services, Japan, Asia-Pacific and Australia, American Express International,
Inc. said: "The phenomenal success of the DBS American Express Black
Card is a strong testament to DBS creative marketing campaign which
has once again delivered impressive results and helped to expand the
growth of American Express branded cards in Singapore. The success
of the DBS American Express Black Card is an excellent example of
the successful global network card strategy that American Express
adopts in 19 countries in the Asia Pacific region."
The DBS American Express Black Card was launched in October 2003,
and is the first and only card that offers perpetually double the
reward points on all charges, and 4 times the reward points at participating
luxury boutiques. This card is by far the most successful card in
the DBS stable, boasting a card base in excess of 130,000 in less
than 3 years since its launch.
In the region, there are nearly 200,000 DBS American Express Black
Cardholders from Singapore and Hong Kong combined. In fact, in Hong
Kong, the DBS American Express Black Card Ferrari F430 marketing and
communication campaign was awarded the bronze Effie Award 2006 in
the banking and financial services/insurance category. The award celebrates
effectiveness in advertising, and getting it is an international recognition
of DBS deep understanding of the region and our customers needs.
About DBS
Headquartered in Singapore, DBS is one of the largest financial services
groups in Asia with operations in 15 markets. The largest bank in Singapore
and the fifth largest banking group in Hong Kong as measured by assets,
DBS AA- and Aa2 credit ratings are among the highest in the Asia-Pacific
region. DBS has leading positions in consumer banking, treasury and
markets, asset management, securities brokerage, equity and debt fund
raising. Beyond the anchor markets of Singapore and Hong Kong, DBS serves
corporate, institutional and retail customers through its operations
in China, India, Indonesia, Malaysia, Thailand and The Philippines.
More information about DBS Group Holdings and DBS Bank can be obtained
from our website www.dbs.com.
About DBS American Express Black Card
DBS is fast gaining a regional reputation as an Asian Bank that consistently
produces results, works fast and has a strong customer focus. The
DBS American Express Black Card is focused on catering to modern,
confident, style-savvy Asians in their mid-20s to late 30s.
Offering 2X reward points on all charges, and 4X reward points at
participating luxury boutiques (with a minimum spend of S$300 in a
single receipt, valid until 31 December 2006), the DBS American Express
Black Card customer can always expect exclusive discounts specially
brought to them by the bank.
About the Lamborghini Gallardo
The Lamborghini Gallardo is capable of going from 0-100km/hour in
just 4.2 seconds. This spectacular high-performance sports car combines
a light, all-aluminium space frame with a 500-horsepower V10 engine.
Fitted with high performance Pirelli tyres, the all-wheel-drive Italian
exotic has extraordinary grip whether on slick roads or tight curves.
The Gallardo has won numerous awards since its launch in 2003, including
the prestigious Red Dot Design Award (Germany), Design and Art
Direction (Britain), and Worlds Most Beautiful Car (Italy).
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