AS SINGAPORE PROGRESSES,
SO HAS ITS FAVOURITE CREDIT CARD - THE POSB EVERYDAY CARD
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New POSB Everyday Card showcases latest Singapore skyline,
Card brings greater convenience and savings with additional features
SINGAPORE, 29 June 2010 - Singaporeans’ favourite POSB card - the POSB Everyday Card - celebrates Singapore’s new and progressive skyline in its card design. Reflecting its contemporary look, the POSB Everyday Card combines advanced card technology with unique benefits to further complement Singaporeans’ daily spending needs.
The new POSB Everyday Card will feature the ATM function, Ez-Link purse, MasterCard PayPass, and an embedded EMV Smart Chip to bring greater convenience and security to cardholders.
The new Ez-Link feature will enable cardholders to use the POSB Everyday Card on their daily commutes, eliminating the need to carry a separate Ez-Link card, thereby reducing card clutter. Cardholders can choose to enroll in Ez-Reload and enjoy a two percent cash rebate off their auto top up. Cardholders with cars can now also enjoy a three percent cash rebate when they renew their HDB Season Parking license online via www.hdb.gov.sg.
The POSB Everyday Card continues to offer cash rebates in the form of Daily$ on everyday spending and payment of everyday bills such as utilities and groceries. Cardholders can enjoy rebates of up to 20 percent with over 400 partners and 0.3 percent at non-participating merchants.
Ooi Huey Tyng, Senior Vice President & Head, Cards and Unsecured Loans, DBS Bank, said, “With over 400,000 cardholders, the POSB Everyday Card is testament to the popularity of the Card and the affinity Singaporeans have with the POSB brand. In addition to adding on more cardholder benefits so as to make everyday transactions even more affordable, we also set out to create a card that Singaporeans can take pride in owning. The new POSB Everyday Card showcases the latest Singapore skyline, and we believe this card will continue to be Singapore’s most preferred card for everyday spending.”
Koh Kar Siong, Managing Director and Head of POSB,said, “Being neighbours first, bankers second, Singaporeans have a special bond with POSB. Many started their first account with POSB. As they grew up with POSB, they looked upon the People’s Bank to take care of their other financial needs, including payment of their day-to-day expenses. The POSB Everyday Card has indeed become a vital necessity for many Singaporeans today.”
The new POSB Everyday Card will have two new categories of merchants - ‘Child Enrichment’ or ‘Family Friendly’ merchants as well as more Daily$ redemption channels. Cardholders can use the Daily$ online at POSB iBanking to offset credit card bills or redeem against purchases at participating partner outlets such as Carrefour, SPC, Watsons or Best Denki. Customers also enjoy dining promotions with DBS Indulge or get instant savings when they sign up for WOWME Deals at participating merchants.
As part of the relaunch campaign, the POSB Everyday Card will be the first to use Moove Media’s latest taxi advertising, Moove Jewel, a multi-faceted rooftop display, to showcase its new look from 1 July onwards.
Launched in 2005, the POSB Everyday Card won the AsiaOne People’s Choice award for the past two consecutive years. It is the most transparent card in Singapore with no expiry on the Daily$, no minimum spending requirements and no cap on total rebates earned,
Existing cardholders will receive the new POSB Everyday Card by December 2010. Customers can apply for the Card at any POSB/DBS branches or online at http://www.dbs.com/posb/cards/everyday/default.aspx and receive $500 worth of vouchers. For more details on POSB Everyday Card, DBS Indulge and WOWME Deals, please visit www.posb.com.sg/cards/everyday.
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About POSB
A part of the DBS Group, POSB is the largest local bank in Singapore with 4 million customers. Having served generations of Singaporeans for the past 132 years, it is known as the "People's Bank", and prides itself in being "neighbours first, bankers second".
With a good understanding of Singaporeans through the years, POSB offers products and services that are relevant to the savings, borrowing, investment and insurance needs of all Singaporeans. With 51 branches conveniently located islandwide, and close to 1,000 ATMs and Cash Acceptance Machines across the island, POSB's distribution network is the largest in Singapore. POSB acknowledges the passion, commitment and can-do spirit in each of its staff. For more information, please visit www.posb.com.sg.