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Announcements Improve How I Manage My Money Grow & Protect My Nest Egg My Home and I Ready for Retirement Kids & Family Matters Banking Help & Support Everything Fun
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  3. [Contest Closed] Facebook Community Challenge: What does the DBS logo represent?
  • BR
    brownbear32
    last edited by

      It represents the spark at the bank’s core when we come together as one. (The red parts) πŸ™‚

      1 Reply 0 Reply
    • PA
      Paulcsc
      last edited by

        Coming together from all directions, forming the foundation to shape the stars in our everyday lives. 🌟

        1 Reply 0 Reply
      • YU
        Yueling
        last edited by

          DBS logo was modelled after the caissons of the DBS Building foundation in 1972. It has also evolved through the years. I know about this because I was doing some information searching in DBS website just few days ago.😊

          1 Reply 0 Reply
        • SH
          Shineaslights
          last edited by

            The original logo is based on what the foundations of DBS Tower 1 looked like.

            1 Reply 0 Reply
          • 3X
            3xistence
            last edited by

              A bank for the community so the 4 arrows pointing to the middle signifies the 4 races in Singapore coming together

              1 Reply 0 Reply
            • CH
              chuanz
              last edited by

                Evolution from 4 hearts πŸ₯°

                1 Reply 0 Reply
              • JE
                jeanle91
                last edited by

                  Logo was modelled after the caissons of the DBS Building foundation! Since making its first appearance in 1972, Logo has evolved through the years as we sought to showcase the spark within the bank.

                  1 Reply 0 Reply
                • JK
                  JK
                  last edited by

                    It represents the spark! 😍

                    1 Reply 0 Reply
                  • AL
                    Alphaalpha
                    last edited by

                      Arrowheads of strength from a sea of Diversity unifying into a powerhouse of dependable dominant banking

                      1 Reply 0 Reply
                    • HE
                      Heidi
                      last edited by

                        Looks like red flower to me.

                        1 Reply 0 Reply
                      • CO
                        Contactcookie
                        last edited by

                          The DBS logo represents a spark within the bank, this is representive in the innovations DBS have undergone through the years such as digitization of the bank’s services.

                          1 Reply 0 Reply
                        • MA
                          Manoj
                          last edited by

                            Forces from all four directions working to ignite the spark within.

                            1 Reply 0 Reply
                          • KA
                            Katarina
                            last edited by

                              Star shining bright in the sky! Hope and a promise to deliver.

                              1 Reply 0 Reply
                            • KE
                              kechiya
                              last edited by

                                It looks like a star made by the pressure (knowledge) from for sides.

                                1 Reply 0 Reply
                              • JI
                                Jiajing
                                last edited by

                                  Two pair of palms signifying the community forming a sparkle

                                  1 Reply 0 Reply
                                • JY
                                  Jykkkkk
                                  last edited by

                                    Logo is modeled after the caissons of the DBS Building foundation. It has evolved over the years to showcase the spark within the bank

                                    1 Reply 0 Reply
                                  • NI
                                    Nick
                                    last edited by Nick

                                      Top view of the old DBS building, representing the strong foundation of the bank in Singapore's development.

                                      1 Reply 0 Reply
                                    • YE
                                      YelloTort
                                      last edited by

                                        A vault that is buckling under external pressure, yet able to withstand the test of time.

                                        1 Reply 0 Reply
                                      • GE
                                        GEORGESIM98
                                        last edited by

                                          The logo was modelled after caissons of the DBS Building foundation. It currently also evolve to contain the spark that represents an the original objective of the bank, to be the spark that ingnite the development of Singapore

                                          1 Reply 0 Reply
                                        • GN
                                          Gnauhceey
                                          last edited by

                                            It represent the bright sparkling star in our little red dot.

                                            1 Reply 0 Reply
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