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Announcements Improve How I Manage My Money Grow & Protect My Nest Egg My Home and I Ready for Retirement Kids & Family Matters Banking Help & Support Everything Fun
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  2. Everything Fun
  3. [Contest Closed] Facebook Community Challenge: What does the DBS logo represent?
  • SH
    Shineaslights
    last edited by

      The original logo is based on what the foundations of DBS Tower 1 looked like.

      1 Reply 0 Reply
    • 3X
      3xistence
      last edited by

        A bank for the community so the 4 arrows pointing to the middle signifies the 4 races in Singapore coming together

        1 Reply 0 Reply
      • CH
        chuanz
        last edited by

          Evolution from 4 hearts 🥰

          1 Reply 0 Reply
        • JE
          jeanle91
          last edited by

            Logo was modelled after the caissons of the DBS Building foundation! Since making its first appearance in 1972, Logo has evolved through the years as we sought to showcase the spark within the bank.

            1 Reply 0 Reply
          • JK
            JK
            last edited by

              It represents the spark! 😍

              1 Reply 0 Reply
            • AL
              Alphaalpha
              last edited by

                Arrowheads of strength from a sea of Diversity unifying into a powerhouse of dependable dominant banking

                1 Reply 0 Reply
              • HE
                Heidi
                last edited by

                  Looks like red flower to me.

                  1 Reply 0 Reply
                • CO
                  Contactcookie
                  last edited by

                    The DBS logo represents a spark within the bank, this is representive in the innovations DBS have undergone through the years such as digitization of the bank’s services.

                    1 Reply 0 Reply
                  • MA
                    Manoj
                    last edited by

                      Forces from all four directions working to ignite the spark within.

                      1 Reply 0 Reply
                    • KA
                      Katarina
                      last edited by

                        Star shining bright in the sky! Hope and a promise to deliver.

                        1 Reply 0 Reply
                      • KE
                        kechiya
                        last edited by

                          It looks like a star made by the pressure (knowledge) from for sides.

                          1 Reply 0 Reply
                        • JI
                          Jiajing
                          last edited by

                            Two pair of palms signifying the community forming a sparkle

                            1 Reply 0 Reply
                          • JY
                            Jykkkkk
                            last edited by

                              Logo is modeled after the caissons of the DBS Building foundation. It has evolved over the years to showcase the spark within the bank

                              1 Reply 0 Reply
                            • NI
                              Nick
                              last edited by Nick

                                Top view of the old DBS building, representing the strong foundation of the bank in Singapore's development.

                                1 Reply 0 Reply
                              • YE
                                YelloTort
                                last edited by

                                  A vault that is buckling under external pressure, yet able to withstand the test of time.

                                  1 Reply 0 Reply
                                • GE
                                  GEORGESIM98
                                  last edited by

                                    The logo was modelled after caissons of the DBS Building foundation. It currently also evolve to contain the spark that represents an the original objective of the bank, to be the spark that ingnite the development of Singapore

                                    1 Reply 0 Reply
                                  • GN
                                    Gnauhceey
                                    last edited by

                                      It represent the bright sparkling star in our little red dot.

                                      1 Reply 0 Reply
                                    • RO
                                      Rohith
                                      last edited by

                                        When it was launched, it was modelled on the shape of the caissons of the DBS Building foundation. Now, it is redesigned to represent the spark within the bank.

                                        1 Reply 0 Reply
                                      • KO
                                        koolk1d
                                        last edited by

                                          The logo was modelled after the caissons of the DBS Building foundation

                                          1 Reply 0 Reply
                                        • PA
                                          PaperRay
                                          last edited by

                                            Four races in Singapore

                                            1 Reply 1 Reply
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