A bank for the community so the 4 arrows pointing to the middle signifies the 4 races in Singapore coming together

Evolution from 4 hearts 🥰

Logo was modelled after the caissons of the DBS Building foundation! Since making its first appearance in 1972, Logo has evolved through the years as we sought to showcase the spark within the bank.

It represents the spark!

Arrowheads of strength from a sea of Diversity unifying into a powerhouse of dependable dominant banking

Looks like red flower to me.

The DBS logo represents a spark within the bank, this is representive in the innovations DBS have undergone through the years such as digitization of the bank’s services.

Forces from all four directions working to ignite the spark within.

Star shining bright in the sky! Hope and a promise to deliver.

It looks like a star made by the pressure (knowledge) from for sides.

Two pair of palms signifying the community forming a sparkle

Logo is modeled after the caissons of the DBS Building foundation. It has evolved over the years to showcase the spark within the bank

Top view of the old DBS building, representing the strong foundation of the bank in Singapore's development.

A vault that is buckling under external pressure, yet able to withstand the test of time.

The logo was modelled after caissons of the DBS Building foundation. It currently also evolve to contain the spark that represents an the original objective of the bank, to be the spark that ingnite the development of Singapore

It represent the bright sparkling star in our little red dot.

When it was launched, it was modelled on the shape of the caissons of the DBS Building foundation. Now, it is redesigned to represent the spark within the bank.

The logo was modelled after the caissons of the DBS Building foundation

Four races in Singapore