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Announcements Improve How I Manage My Money Grow & Protect My Nest Egg My Home and I Ready for Retirement Kids & Family Matters Banking Help & Support Everything Fun
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  3. [Contest Closed] Facebook Community Challenge: What does the DBS logo represent?
  • JE
    jeanle91
    last edited by

      Logo was modelled after the caissons of the DBS Building foundation! Since making its first appearance in 1972, Logo has evolved through the years as we sought to showcase the spark within the bank.

      1 Reply 0 Reply
    • JK
      JK
      last edited by

        It represents the spark! 😍

        1 Reply 0 Reply
      • AL
        Alphaalpha
        last edited by

          Arrowheads of strength from a sea of Diversity unifying into a powerhouse of dependable dominant banking

          1 Reply 0 Reply
        • HE
          Heidi
          last edited by

            Looks like red flower to me.

            1 Reply 0 Reply
          • CO
            Contactcookie
            last edited by

              The DBS logo represents a spark within the bank, this is representive in the innovations DBS have undergone through the years such as digitization of the bank’s services.

              1 Reply 0 Reply
            • MA
              Manoj
              last edited by

                Forces from all four directions working to ignite the spark within.

                1 Reply 0 Reply
              • KA
                Katarina
                last edited by

                  Star shining bright in the sky! Hope and a promise to deliver.

                  1 Reply 0 Reply
                • KE
                  kechiya
                  last edited by

                    It looks like a star made by the pressure (knowledge) from for sides.

                    1 Reply 0 Reply
                  • JI
                    Jiajing
                    last edited by

                      Two pair of palms signifying the community forming a sparkle

                      1 Reply 0 Reply
                    • JY
                      Jykkkkk
                      last edited by

                        Logo is modeled after the caissons of the DBS Building foundation. It has evolved over the years to showcase the spark within the bank

                        1 Reply 0 Reply
                      • NI
                        Nick
                        last edited by Nick

                          Top view of the old DBS building, representing the strong foundation of the bank in Singapore's development.

                          1 Reply 0 Reply
                        • YE
                          YelloTort
                          last edited by

                            A vault that is buckling under external pressure, yet able to withstand the test of time.

                            1 Reply 0 Reply
                          • GE
                            GEORGESIM98
                            last edited by

                              The logo was modelled after caissons of the DBS Building foundation. It currently also evolve to contain the spark that represents an the original objective of the bank, to be the spark that ingnite the development of Singapore

                              1 Reply 0 Reply
                            • GN
                              Gnauhceey
                              last edited by

                                It represent the bright sparkling star in our little red dot.

                                1 Reply 0 Reply
                              • RO
                                Rohith
                                last edited by

                                  When it was launched, it was modelled on the shape of the caissons of the DBS Building foundation. Now, it is redesigned to represent the spark within the bank.

                                  1 Reply 0 Reply
                                • KO
                                  koolk1d
                                  last edited by

                                    The logo was modelled after the caissons of the DBS Building foundation

                                    1 Reply 0 Reply
                                  • PA
                                    PaperRay
                                    last edited by

                                      Four races in Singapore

                                      1 Reply 1 Reply
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