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Top view of the old DBS building, representing the strong foundation of the bank in Singapore's development.
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A vault that is buckling under external pressure, yet able to withstand the test of time.
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The logo was modelled after caissons of the DBS Building foundation. It currently also evolve to contain the spark that represents an the original objective of the bank, to be the spark that ingnite the development of Singapore
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It represent the bright sparkling star in our little red dot.
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When it was launched, it was modelled on the shape of the caissons of the DBS Building foundation. Now, it is redesigned to represent the spark within the bank.
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The logo was modelled after the caissons of the DBS Building foundation
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Four races in Singapore