Digital Marketing: Online Display Ads

As businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.

Even as billions of advertising dollars are now moving into digital advertising, traditional consumers have learnt to research their purchases online before making a decision. To optimize ROI, businesses must learn to leverage search engines (such as Google, Yahoo etc) for more effective outreach.

Much of the online content about products and services is no longer controllable by the product owners but is instead, created by billions of consumers around the world. This creates both challenges and opportunities for marketers.