CEO Stories

Lost and Founded Series - Meri Rosich

Meri Rosich lives her life to the fullest, and boy does she have her hands full. We speak to power-mum and founder of not one but two companies, App Strategy Labs and Quality Time on how she does so much each day.

Author: DBS BusinessClass, Administrator of DBS

Meri Rosich, Founder of App Strategy Labs, Co-Founder of Quality Time Lab and a UNWomen Ambassador

Meri Rosich epitomizes what it is to be a power-mum. Between running her two businesses App Strategy Labs and Quality Time, she also finds the time to volunteer as an UNWoman ambassador, teach and keep active with yoga and tennis. On top of all that she makes it a point to spend quality time with her children. How does one do so many things and be so good at them? We find out from the woman of many hats, her tricks to juggling her many roles.


People say you are "Meri Rosich, Founder of App Strategy Labs, Co-Founder of Quality Time Lab and a UNWomen Ambassador".  Who do you say you are? 

We are all many things to many people. My husband would say I am an entrepreneur, my kids think I am a doctor and a teacher, my family says I am a traveler, my friends a party planner.... I want to live many lives and create value for people. 


What was the best moment in your startup life? It was so good you wanted to fly BusinessClass somewhere with someone, and pop open the most expensive bottle of champagne there.

The best moment in my startup life is always talking to customers. I get goose bumps hearing how they use my products to spend more quality time together with their loved ones. I get a kick thinking I helped create that special moment, that memory they will treasure. 


What was the lowest, crappiest moment in your start-up life then? Have you ever cried? You wanted to give up everything. You wanted to kill someone. (During your startup career of course)  

Start-up life is a roller coaster. In the morning you get an award and you feel amazing, and by the end of the day a deal has fallen through and you want to destroy the roller coaster. And you must be ready for that. When I mentor young entrepreneurs I recommend them to read the great blog post "Entrepreneurshit" by Mark Suster, a great example of how hard life as an entrepreneur is. I have dozens of examples of good and bad times, but I always make a point to celebrate the good news with the team, and find support from my tribe in the bad ones. This is what makes life worth living, the emotions. 


What secret did you hide from your co-founder or partner or parent for the longest time?  Why?

Secrets tend to lead to bad outcomes. Honesty is the best policy. 


What's the most eccentric thing about you? If VCs found out, they won't have signed the term sheet then. But hell with that now.

We all see differences in others and label them as eccentric depending on how far they are from our own. After travelling the world I have seen enough to know that nothing is eccentric, just different. 


What are you up to today? What gets you up in the morning?

In the morning I wake up excited about new ideas. These days I am focusing on setting up the enablers for my business as I set very aggressive targets for this year. 


How do you keep yourself physically and mentally fit for start-up life? 

I keep active with yoga and tennis, simplify my life as much as I can, meditate to stay present, and eat a daily boring healthy diet that allows me to splurge on delicious food when I find something that is really worth it. 


Offer a life hack (or two) to a young founder.

Focus on revenues, that will help you understand what your customers want and achieve product market fit. 


What's the movie or song that best describes you?

The Lord of The Rings. 


Favourite quote?

"Live with intention, walk to the edge, listen hard, practice wellness, play with abandon, laugh, choose with no regret, continue to learn, appreciate your friends, do what you love, live as this is all there is." Mary Anne Radmacher


Who and what inspires you?

My children inspire me. They are creative, energetic, upbeat, smart negotiators and wonder at the beauty of the world every day. 


Tell me about Meri Rosich in 2030.

In 2030 I will be older, wiser and happier. 


Name 1-3 startup founders in Singapore you'll like to hear answer these questions.

- Mouna Aouri of Woomentum
- Adeline Chu of SaturdayKids


Published Date: 15 January 2015


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