Central Plaza Hotel: 2025 guidance upbeat

Group Research27 Feb 2025
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Earnings recap

4Q24 results were exceptional. CENTEL posted 4Q24 core earnings of THB667mn (+57% y/y, +309% q/q). Stripping out non-recurring items, core profit came in at THB598mn (+112% y/y, +240% q/q) – beating the consensus by 94%. The key deviation to the market’s expectation was the better-than-expected gross margin and associate income spike in 4Q24.

Note that the sharp increase in associate income was mostly from exceptional performance of The Food Selection Group (51% stake holding, which registered a share profit of THB127mn in 2024 vs. THB18mn in 2023) and revaluation gains on its property fund assets during the quarter.

Gross margin also showed a firm improvement in 4Q24 following the rising ADR and the reclassification impact of expenses from costs to SG&A expenses. Overall, SG&A-to-sales increased 0.8ppt y/y to 35% in 4Q24 on the reclassification impacts and pre-operating expenses of the new hotel in the Maldives.

Overall EBITDA margin also rose 3.6ppt y/y to 30.8% along with the rise in gross margin and well-controlled expenses. Net-net, 4Q24 net margin came in at 11.1% (+3.7ppt y/y, +8.1ppt q/q). On the balance sheet, as of end-2024, the company’s net gearing stood at 0.8x – inching up 0.7x given the high capex cycle.

Hotel profit remained strong despite an unremarkable RevPar growth. Although total RevPar growth was c.5% in 4Q24 dragged by the Maldives, hotel performance growth was still exceptional after an EBITDA margin hike and increasing associate income after healthy Dubail operations. Hotel EBITDA margins grew 3ppt y/y to 37% after a rise in ADR and cost-saving attempts.

Food revenue growth limited but with solid bottom line growth. Food SSSG was flattish in 2024, with a mild revenue growth of 2%. Note that the company performed asset rationalisation (where it would shut down non-performing food outlets) in 2024. Thus, the numbers of outlets dropped slightly from 1,414 at end-2023 to 1,396 at end-2024. Nevertheless, food EBITDA margin showed firm improvement after outlet rationalisation and attempts to cost-save. Additionally, the c.THB70mn share profit spike from The Food Selection Group in 4Q24 helped lift food bottom line last quarter.

2025 guidance

Robust hotel revenue growth guidance for 2025. During CENTEL’s analyst meeting, management guided for a hotel revenue target of c.23% y/y, reaching THB13bn in 2025. The occupancy rate is guided to be 74-77% (vs. 72% in FY24) while RevPar should range THB4,500-4,700 (vs. THB4,101 in 2024).

The strong hotel revenue growth this year would mainly be pushed by a full-year reopening of renovated assets such as Centara Grand Mirage and Centara Karon, contributions from two new hotels in the Maldives and organic growth of existing assets. We note that the guidance already considered the renovation of Centara Grand Karon and Centara Grand Huahin (which should lower hotel revenue by THB400mn in 2025).

We believe organic growth would mainly be driven by Centara Grand Osaka, as management sees very strong demand for Osaka travel in 2025 from business travelling demand due to International Expos being held from April to October 2025 on top of the usual strong leisure demands.

CENTEL shared that in January, overall hotel RevPar growth was c.11% y/y, mostly on track with the full-year target.

Nevertheless, management notes that they expect some negative sentiment from President Trump’s policies, which may lessen MICE market demand in Thailand. The current budget has not yet priced in this downside risk. Generally, hotel revenue related to MICE would comprise c.4-5% of total revenue.

Management also aims to achieve EBITDA margin expansion of 3ppt y/y (vs. 1.5ppt in our assumption) for hotel business following recovery in occupancy rate of renovated assets and firm ADR growth.

Food revenue growth to be faster at JV level. CENTEL guided for a food revenue growth of 6-8% for 2025 with SSSG (excl. JV) of 3-5% and outlet number growth of 4-5%. The company would continue to maximise benefits from key brands, initiating new brands as well as efforts to manage and control costs for food business this year. In January, food SSSG was still under recovery at 1%.

The company targets food JV revenue to reach THB4.1bn in 2025, implying a 35% growth which should reflect in stronger associate income for FY2025. The key JV brand drivers for this year would include Midor Sushi, Shinkan Sen, Nak-La Mookata expansions, as well as full-year operation of Nama Japanese Buffet Restaurant which opened July 2024.

High-capex cycle continues but with a firm balance sheet. We note that the company will still be in a high capex cycle (THB6-7bn) over the next few years. Although the company is moving toward an asset-light model, capex is still needed to upgrade their hotel assets to maintain competitiveness. Most of its capex would be used for hotel business while c.THB1bn per year is set aside for any M&A opportunities – both in hotel and food.

Management expects interest expenses to increase y/y in 2025 from higher outstanding loans – especially the new USD loan-funded hotels in the Maldives, which have higher costs and will no longer be capitalised after hotel openings (one opened in 4Q24 and one will open in 2Q25).

Recommendation

Growth to remain exceptional in 2025F. Management guided for a firm revenue growth, mainly driven from hotel revenue, of c.THB13bn (+ >20%) while food revenue is set to be c.THB14bn (+ c.8% y/y). Note that on the food business, faster growth would be seen in JV brands (via associate income). In 2025, hotel business should be boosted by the completed renovation of key assets in Thailand and persistently fast-growing Japan assets (both from leisure and business demand). EBITDA margin should continue to improve from better leverage and further cost savings this year. Thus, we believe CENTEL should post another impressive core profit growth of 32% y/y.

Upgrade to BUY with an unchanged TP of THB42.0. We lifted our earnings forecast in FY25/26F by29%/27% after strong 4Q24 results and more positive guidance from management. Our new forecast raised our RevPar assumption, EBITDA margin, and associate income. We assumed a higher capex but kept our mid to long term earnings forecast. Thus, our DCF-based TP remains unchanged at THB41.0 (WACC of 8.9%, terminal growth rate of 1.5%). Given upside and firm earnings growth, we upgrade our call from HOLD to BUY.




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