B2B China

Strategies for B2B Entry into China:
THE DIGITAL WAY!

Strategies for B2B Entry into China:
THE DIGITAL WAY!

Webinar Details

Strategies for B2B Entry into China: THE DIGITAL WAY!
Date: 6th May 2021 (Thursday)
Time: 3.00pm - 4.30pm
Fee: Complimentary

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*Kindly note that registration is only approved upon receipt of confirmation email prior to the event.

 

In the last couple of years, China’s economy has been growing by a double-digit rate and the opportunities in the Chinese market have been increasing. However, the challenges ahead for foreign B2B companies to break through and survive in the Chinese market have been increasingly complex, challenging and even costly. Especially with the surge of Chinese digital marketing channels, understanding and implementing the right digital tools that are cost-effective and targeting the right audiences are some of the challenges faced by several B2B companies.

Join the panel of experts as they share on upcoming China policy directions and impact of the economic and social developments as well as the causes and implications of the Chinese Yuan. How can companies expand their B2B business into China using more cost-effective strategies and how to select and implement the essential digital marketing platforms? Real-life case studies of common issues and successful strategies implemented by companies to reach out to the Chinese market will be shared during the session.

This webinar is specially tailored for B2B companies who are looking to enter or have a presence in the China market and would like to find out more about the future of China economy and effective marketing strategies that they can implement to enter the market.

Key Highlights
  • Upcoming China policy directions and impact of the economic and social developments
  • Causes and implications of the Chinese Yuan
  • How to select the right Chinese digital marketing channels
  • Cost-effective digital marketing strategies for B2B companies to test out in the Chinese market
  • How to evaluate the effectiveness of the digital marketing strategies
  • Baidu SEO vs SEM?
  • Is WeChat still relevant for B2B businesses?
  • Case studies of common issues and successful digital marketing strategies
Speakers

Mr Nathan Chow
Executive Director, Senior Economist
Group Research DBS Bank (Hong Kong) Limited

Ms Quek Jing Yan
Co-Founder and SEO/SEM Specialist
SEOciety Pte Ltd

Mr Hendrick Ho
Co-Founder and Social Media Marketing Specialist
SEOciety Pte Ltd

 

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