Charting your Gen AI journey

If your business wants to harness Generative AI (Gen AI) to stay ahead in the digital economy, the Spark GenAI programme is designed for you.​ ​

Spark GenAI provides SMEs with a structured, simplified approach to integrating Gen AI into key business areas like customer engagement and marketing through four pillars: Discover, Identify, Adopt, and Secure.​

Launched in partnership with

 

 

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“What’s New!” on our Enhanced Spark GenAI Programme
3-tiered approach that provides more structured guidance to different business readines:

3-tiered approach that provides more structured guidance to different business readiness:

Start For SMEs beginning their AI journey, with a focus on ready-to-deploy, off-the-shelf solutions that address immediate business needs. 
Accelerate For businesses ready to move into more targeted use cases, supported by group-based consultancy and more customised solutions. 
Scale For firms looking to integrate AI more deeply across operations, with support including upskilling, bespoke one-to-one consultancy and tailored solutions with backend integration. 
ecosystem

Receive advisory and training support, including complimentary workshops by IMDA. Gain access to an expanded ecosystem of solution providers through IMDA’s Open Innovation Platform (OIP), which connects SMEs to a global network of over 16,000 solution providers.

Implementing AI For Impact

Access our AI guide for SMEs to drive real business outcomes

Find out more
   

IMDA GenAI Navigator

Explore the perfect Gen AI solution to boost your business in seconds

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Empower your business with smart solutions

Discover cutting-edge technology providers to meet your needs across all categories.

Customer Engagement

Deploy Gen AI chatbots to streamline lead management, guide purchases, optimise bookings and deliver 24/7 support

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Human Resources

Accelerate hiring and onboarding processes and improve candidate matching with Gen AI HR tools

Learn more

Sales & Marketing

Create targeted, engaging content and professional websites faster with Gen AI tools

Learn more

Office Productivity

Boost efficiency with Gen AI tools that automate routine tasks, organise information and generate documents​

Learn more
  • Customer Engagement

    Customer Engagement

    Deploy Gen AI chatbots to streamline lead management, guide purchases, optimise bookings and deliver 24/7 support

    Learn more
  • Human Resources

    Human Resources

    Accelerate hiring and onboarding processes and improve candidate matching with Gen AI HR tools

    Learn more
  • Marketing

    Sales & Marketing

    Create targeted, engaging content and professional websites faster with Gen AI tools

    Learn more
  • Office Productivity

    Office Productivity

    Boost efficiency with Gen AI tools that automate routine tasks, organise information and generate documents​

    Learn more
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For more information and solutions, please visit our Discover, Identify, Adopt, and Secure pages.

To connect with DBS for your digitalisation needs, please get in touch here.

Upcoming Events
  • SGAI

    Powering businesses with Gen AI solutions


    24 April 2026, Friday
    9:30AM – 1:00PM
    DBS Asia Central, Level 3 Auditorium

    Register now